consumer vision
The Age of Inclusive Intelligence
As the network designed for what's next, dentsu shares what 30,000 consumers and 20 experts expect in the next decade.
Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged.
Now, as brands look to chart a new path to recovery and growth, we’ve updated our analysis to provide a roadmap to 2030.
Based on interviews with world-renowned futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, we present the dentsu consumer vision.
Download the Executive Summary
4 themes | 12 trends | 20 experts
30,000+ consumers | 1 vision
Against a backdrop of disruption and uncertainty, this is essential reading for anyone wanting to understand and build empathy with the consumers that will shape their future.
Four over-arching themes that will shape the next ten years
To help simplify such a huge undertaking, we’ve boiled down our analysis to four themes, each underpinned by three key trends – not by design, but by thorough, bottom-up identification, assessment, and prioritisation.
We’ve also proposed recommendations for brands across each trend. Together, these can help brands develop what we call inclusive intelligence – the ability to incorporate new views, values and behaviours into their value proposition against a backdrop of widening inequality and ethical complexity.
Consumer themes shaping the future
Click on each theme to find out more:
Universal Activism
Synthetic Society
Bigger Bolder Brands
The Human Dividend
Download the Executive Summary now
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Download the Executive Summary now
The Human Dividend
Bigger Bolder Brands
Synthetic Society
Universal Activism
Click on each theme to find out more:
Consumer themes shaping the future
Four over-arching themes that will shape the next ten years
To help simplify such a huge undertaking, we’ve boiled down our analysis to four themes, each underpinned by three key trends – not by design, but by thorough, bottom-up identification, assessment, and prioritisation.
We’ve also proposed recommendations for brands across each trend. Together, these can help brands develop what we call inclusive intelligence – the ability to incorporate new views, values and behaviours into their value proposition against a backdrop of widening inequality and ethical complexity.
Download the Executive Summary
4 themes | 12 trends |
20 experts |
30,000+ consumers |
1 vision
Against a backdrop of disruption and uncertainty, this is essential reading for anyone wanting to understand and build empathy with the consumers that will shape their future.
Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged.
Now, as brands look to chart a new path to recovery and growth, we’ve updated our analysis to provide a roadmap to 2030.
Based on interviews with world-renowned futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, we present the dentsu consumer vision.
As the network designed for what's next, dentsu shares what 30,000 consumers and 20 experts expect in the next decade.
The Age of Inclusive Intelligence
consumer vision
